Empowering Small Businesses Through Smarter Advertising

Marketplace Stage

SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.

Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal’s tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.

Speakers

Key Takeaways

  1. 1.how transaction insights unlock targeted advertising that delivers measurable results and turns every business into a revenue-generating publisher.
  2. 2.Traditional advertising methods are failing SMBs as costs skyrocket and reach plummets in the post-cookie era. How can advertisers, brands, and SMBs utilize transaction data to inform campaigns?
  3. 3.SMBs must master the dual challenge of acquiring new customers while creating fresh revenue from existing assets and need new tools to grow.

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