In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact. In this keynote, David Meltzer-Chairman of the Napoleon Hill Institute, Entrepreneur, and Investor-shares how to build a brand that outlives trends and thrives beyond vanity metrics. Drawing on decades of experience, he reveals why true success comes from purpose, consistency, and long-term value creation-helping leaders and creators focus on legacy over likes.
In today’s media landscape, audiences are everywhere – streaming, mobile, social, and linear. Join ReachTV’s CEO and founder and other industry experts as they explore how brands can track, engage, and measure cross-platform viewership while reaching consumers where they truly are. From attribution challenges to actionable insights, this panel uncovers the strategies powering connected media in a fragmented world.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences. This panel will explore how AI uncovers real consumer personas and behaviors, enabling advertisers to deliver more relevant content, optimize creative in real time, and scale campaigns with precision. Learn how a shift from campaign-centric to consumer-centric advertising drives authentic engagement, stronger connections, and smarter results.
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content. Following their NAB launch and Cannes success stories, this session explores how the fusion of authenticated household signals and critically acclaimed programming is setting new standards for advertiser success. From Prime Video’s award-winning originals to Spectrum Reach’s live sports and trusted local news, learn how superior reach and premium content are creating unprecedented opportunities for brands to connect with engaged audiences.
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data-from what shows are trending to what people are shopping for-can inform smarter targeting and creative for SMB campaigns.
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy. This panel will explore how centering real, hyper-local individuals can turn a campaign into a citywide movement, why relatability now beats celebrity, and how many small stories can add up to something massive. From street interviews to longform storytelling, learn how embracing authenticity and leaning into locality can be a key strategy for relevance, connection, and cultural staying power.
Kolkata Chai Co. turned a family tradition into a cultural movement-one cup at a time. Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.