The Podcast Influence: Are We In for Another “Podcast Election”?

Podcast Zone

    The 2024 presidential election was called “the Podcast Election” because of the candidates’ engagement with the medium and the perceived impact on the outcome. But do podcasts really influence voters? Voxtopica and Signal Hill Insights provide the first look at a study revealing what registered voters who listen to podcasts think of shows, candidates, and advertising fueling political conversation in podcasting. Advertisers, buyers, and publishers will get the inside scoop on maximizing the opportunities with this audience.

    Speakers

    Key Takeaways

    1. 1.What do voters think of podcast hosts and guests with different political views from their own?
    2. 2.What do voters think about brands that advertise on political podcasts?
    3. 3.How much do voters rely on podcasts to inform their purchasing choices?

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