The 2024 presidential election was called “the Podcast Election” because of the candidates’ engagement with the medium and the perceived impact on the outcome. But do podcasts really influence voters? Voxtopica and Signal Hill Insights provide the first look at a study revealing what registered voters who listen to podcasts think of shows, candidates, and advertising fueling political conversation in podcasting. Advertisers, buyers, and publishers will get the inside scoop on maximizing the opportunities with this audience.
Richard Fawal