In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
Abigail joined Google in late 2011 to head up the strategic planning practice for the agency team. She works closely with strategic planners and creative teams within the advertising community to help amplify their strategic and creative efforts for their clients’ brands.
Prior to joining Google, Abigail was executive vice president, strategy director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, including L’Oreal, Nestl√© and Coca-Cola.
Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz.
Abigail graduated from Harvard University with a bachelor’s degree in social anthropology.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.