Amir Malik is Managing Director of Alvarez and Marsal, a trusted advisory and leadership firm known for providing practical solutions to the unique problems of companies, investors and government entities. Previously, head of digital marketing for Accenture Interactive, Amir specialised in martech and adtech services, and data-driven advertising. He began his career in digital advertising working for Google, focusing on real time optimisation for search advertising. He then joined Microsoft to improve the business’s search response optimisation platform for marketers. After working for these two technology companies, he ran the commercial and digital transformation programme at the Daily Mail Group and devised an aggressive programmatic strategy focusing on data acquisition and performance marketing.
In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI. We discover how Outernet as a living, breathing media platform, alongside brands such as Tripadvisor, blur the lines between digital out-of-home, immersive storytelling, data integration, live entertainment, and real-time social engagement to create truly unique advertising.