This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY. Leaders from Ryff, DECKED, and FINN Partners will explore how unskippable AI-powered ad formats are reshaping the future of brand integration. By moving beyond traditional product placement, these approaches embed brands into entertainment in ways that feel authentic, add value to the story, and create lasting brand impact.
Andrew Humber