Bethany Eppner

VP, Head of Global Business Marketing

Fandom

She/Her

Bethany Eppner is the Head of Global Business Marketing at Fandom. In this role, she oversees go-to-market (GTM) initiatives, client advertising strategies, sales insights, revenue communication strategies, brand design, and industry-leading B2B events that showcase Fandom’s proprietary, fan-first advertising solutions. A seasoned marketing leader with more than 20 years of experience, Bethany has held senior roles shaping the business strategies of some of the world’s most influential media and technology companies. Prior to Fandom, she served as Senior GTM Lead at Amazon, Global Head of Advertising Solutions at Spotify, and held marketing leadership positions at CBS and Time Warner.

From CX to BX: Designing Branded Experiences That Resonate in the Age of AI

Creativity Stage

Campaigns & Creativity

In an era where AI is reshaping not only how we operate but how we connect, the shift from Customer Experience (CX) to Branded Experience (BX) is more than semantics-it’s a strategic imperative. This fusion-what we call “BX”-is the defining paradigm for 2026. Join Tom Ajello, Senior Partner at Lippincott, Jill Cress, Chief Experience & Marketing Officer at H&R Block and Bethany Eppner, Head of Global Business Marketing at Fandom as they bring this transformation to life.

30 minsIn person

Bethany Eppner

VP, Head of Global Business Marketing

Fandom

She/Her

Participating in

From CX to BX: Designing Branded Experiences That Resonate in the Age of AI