Cultivating a loyal fanbase is every brand’s dream. But some companies have turned fandom into the foundation of their business. While traditional social platforms chase fleeting attention, brands like Duolingo, Crunchyroll, Wavemaker and WEBTOON Entertainment are building lasting connections with engaged communities. In this session, you’ll hear from executives at these culture-shaping companies to learn how they create and activate fandoms and how you can apply those strategies to turn customers into devoted fans.
David J. Lee