Dion Baez

VP Music Marketing

SoundCloud

He/Him

Dion Baez is the VP of Music Marketing at SoundCloud, where he champions independent and emerging artists, helping them break through and solidifying SoundCloud’s role as a leading A&R platform. His career began in grassroots music promotion, evolving through leadership positions at Uber, Meta, and YouTube Music, where he spearheaded global music promotion strategies. Passionate about artist development, he’s collaborated with indie artists like Moonlight Scorpio (50M streams). Dion is also dedicated to amplifying diverse voices and talent voices in the music industry.

Participating in

  • Culture Can’t Be Bought-But It Can Be Partnered With

    Marketplace Stage

    In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.

    30 minsIn person