From Entertainment Capital to Sports Mecca: How Vegas Expanded Its Brand Without Losing Its Identity
In the past decade, Las Vegas has welcomed four professional sports teams and a major F1 race to the city, reshaping its global perception and boosting visits from a whole new category of travelers.
It’s a dramatic evolution of the city’s marketing toolkit, and it started with a question: “How do you transform a city known for decades as the ‘Entertainment Capital of the World ‘ into the ‘Entertainment AND SPORTS Capital of the World?”
