Gina Whelehan is the Group Director of Strategy & Partnerships at Butler/Till. In this role, she is responsible for shaping the agency’s cross-
channel strategy and advancing strategic partnerships that drive innovation, growth, and
measurable business outcomes.
With 20 years of experience across digital and offline media, Gina brings deep expertise and a
broad category background – including pharmaceuticals, healthcare, CPG, financial services, insurance, tourism, and more. Her career has been defined by a passion for building smarter
connections between brands and consumers through emerging media and data-driven
strategies.
Gina plays a pivotal role in the agency’s thought leadership, identifying and scaling new
capabilities through collaboration with leading publishers, platforms, and technology providers.
Her leadership has strengthened the agency’s offering, ensuring clients benefit from integrated, future-forward strategies built for today’s evolving media landscape.
Let’s be real: the way we buy ads on streaming TV is overdue for an upgrade. Join Wurl and friends for an afternoon of insightful conversation, fresh perspectives, and zero fluff – all about what’s actually working in CTV right now.
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with Kepler, Kantar, Butler/Till, and Wurl