As Havas Media Network’s Global Chief Business Transformation Officer, Greg Walsh bridges the gap between the organization’s strategic vision and its operational execution, leading partnerships, media investment, client commercials
and digital operations. Walsh joined Havas as Global Chief Commercial Officer in
2019, where he focused on elevating business acumen across the organization. In 2021, he added North America Operations to his responsibilities, overseeing media investment, data and analytics, commercials, talent and finance, before being
named the North America Chief Executive Officer in 2022 . Walsh’s 20+ years of experience in executive, financial, operational, and commercial leadership includes a two decade-long tenure with IPG, where he held regional and global CFO and COO roles before being named Global President of
the group’s global principle buying unit, Orion Worldwide.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships. Advertisers are increasingly looking for environments that provide trust, attention, and measurable outcomes. Publishers, meanwhile, are moving from scale-based models to loyalty-based strategies that deepen user relationships and surface new monetization opportunities.