Jeremy Kagan

Managing Partner

Textbook Ventures

Jeremy Kagan is a growth and innovation consultant and strategic advisor to startups and digital media companies. He is the former Managing Director of the Eugene Lang Entrepreneurship Center at Columbia Business School, where he managed curricular and co-curricular offerings, the Lang Fund for early-stage investment, the Columbia Startup Lab, and launched the Columbia Alumni Virtual Accelerator. He is a Professor of Digital Marketing at Columbia Business School, and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. Kagan also teaches the Digital Marketing Intensive in the Cornell Tech MBA program and Foundations of Entrepreneurship at New York University’s Stern School of Business. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press, and is now in its second edition, with international editions available as well. His new book “Designing the Successful Corporate Accelerator” was released by Wiley in 2021. Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize, and expand their search and social advertising campaigns.

Jeremy has been a speaker and corporate trainer in the digital media industry. His clients include companies in content, services, and e-commerce, as well as traditional advertising agencies needing digital media expertise. Jeremy previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Jeremy headed research and innovation out of the New York office.

Participating in

  • Scale Up Lounge

    What do Travis Scott, Daft Punk and Abba have in common? In addition to their legions of fans, they’re all using virtual performances to reach their fan base and expand their creative impact. Join Vivek Tiwary of Tiwary Entertainment Group, producers of plays with music giants like Jagged Little Pill (Alannis Morisette), American Idiot (Green Day), and Hamlet Hail to the Thief (Thom Yorke of Radiohead) among others, to discuss the state of virtual performances and the new Digital Artist Capture project, the ARK. Vivek will discuss working with talented artists, where the industry is going, and the ways brands and sponsors can begin planning to partner to reach their fan bases across the virtual world.

    40 minsIn person
  • Scale Up Lounge

    AWAccelerate is Advertising Week’s Global Startup program that provides education, business development and partnership opportunities to marketing and media-related technology companies across the globe. This year’s cohort will be businesses in the creator ecosystem.

    Startups will have the opportunity to learn and network with the world’s top marketers, thought leaders and early-stage investors. In addition, participants have strategic amplification access to the Advertising Week Global platform and Startup Community. The innovation program connects startups to Advertising Week constituents around the globe including brands, agencies, media companies, investors and more.

    Our 2025 program is open for all attendees!

    The schedule for the day runs as follows:

    2:40pm – AWAccelerate Opening Remarks

    2:45 – 2:50pm – Startup Pitch: BranchLab – Mallory Wils, EVP, Enterprise Solutions, BranchLab

    2:50 – 2:55pm – Startup Pitch: SWYM – Andrew Altersohn, Co-Founder & President, SWYM

    2:55 – 3:00pm – Startup Pitch: Katch Data – Andrew Tight, Founder & CEO, Katch Data

    AWAccelerate Briefing

    3:00 – 3:25pm – Marketing AI Success Stories: Notes from the Field

    Marketing AI – everyone’s talking about it, lots of people are experimenting, but is anybody s쳮ding in having an impact on their business? We’ll hear real life use cases from the makers of cutting age AI solutions as they highlight customer success stories you can relate to today. Join the founders of SWYM (AI media buying for digital advertisers) and Katch Data (creator AI for brands) as they discuss AI, where it’s going, and how you can get to ROI today!

    Andrew Altersohn, President, SWYM

    Andrew Tight, CEO, Katch

    Jeremy Kagan, Managing Partner, Textbook

    Mallory Wils, EVP Enterprise Solutions, BranchLab

    Start Up Pitches

    3:25 – 3:30pm – Cipher Cipher

    Cipher Cipher is the legal library of trending sounds for social media. Sourcing music from the biggest labels in the world, Cipher provides brands and creators the tracks that truly boost engagement for short-form content. Make culturally relevant content, avoid lawsuits, and get on your customers’ feeds using real songs, rather than stock music.

    3:30 – 3:35pm – Jam!

    Jam! Our mission is to empower the artist and reward their audience. Through bridging the gap between artists and music listeners on a social platform, we are streamlining artist career growth, community-building, and monetization while simultaneously rewarding, engaging, and consolidating the music-fan experience like never before.

    3:35 – 3:40p Start up Pitch 3 – Ranktify

    Ranktify is a light-touch tool that puts the power of authoritative content creation, AI search, and search engine optimization (SEO) directly into the hands of its users. Ranktify’s software — with its proprietary algorithms and AI — analyzes content (regardless of topic or length) and offers an array of easy-to-implement recommendations to ensure creators are publishing high-quality and trustworthy content that’s rewarded by search engines and conversational Large Language Models (LLMs), including ChatGPT, Perplexity, Google’s AI Overviews and Anthropic’s Claude, as well as generates more revenue for its clients.

    AWAccelerate Briefing

    3:45 – 4:10pm – Change is a Constant: The Innovation Road Ahead

    Technology and innovation continue to march forward even as AI and its impact sweeps across the industry. We’ll convene VC, founders and innovation experts investing in the future to discuss what’s next and how it will impact your business. No crystal balls, but we’ll predict the future based on where the smartest entrepreneurs and startups are placing bets.

    Lynda Clarizio, Co-Founder and General Partner, The 98

    Michael Browning, Founder, Unleashed Brands

    Christian Tom, Co-Founder and CEO, AND Media

    Moderator: Jeremy Kagan, Managing Partner, Textbook Ventures

    4:10 – 5:15pm – Networking

    2h 20mIn person
  • Scale Up Lounge

    Technology and innovation continue to march forward even as AI and its impact sweeps across the industry. We’ll convene VC, founders and innovation experts investing in the future to discuss what’s next and how it will impact your business. No crystal balls, but we’ll predict the future based on where the smartest entrepreneurs and startups are placing bets.

    Lynda Clarizio, Co-Founder and General Partner, The 98

    Michael Browning, Founder, Unleashed Brands

    Christian Tom, Co-Founder and CEO, AND Media

    Moderator: Jeremy Kagan, Managing Partner, Textbook Ventures

    25 minsIn person