In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it. From Doritos’ new Golden Sriracha launch, an over-the-top spicy-sweet parody that plays with nostalgia and humor, to Coors Light’s viral “Lights Out” moment-turned-marketing-magic, brands can harness everything from real-time internet chatter to long-simmer cultural trends to stay relevant.
Jess Spaulding
