“In 2025, Latino purchasing power soared to $4.1 trillion, and Latinos will make up to 30% of the US population by 2050. Yet brands and media companies often struggle to reach the sector, which contains huge diversity in terms of national origin, cultural references, language preference and many other factors. In this panel, podcast executives and creators will talk about what has worked and what hasn’t in their quests to build media brands that speak to Latino audiences.”
Marlon Bishop