AW New York 2024 | Advertising Week New York 2024

Matt Britton

Founder & CEO

Suzy

Matt Britton is the Founder & CEO of Suzy and one of America’s foremost voices on the intersection of culture, consumers, and technology.

Over the past two decades, he has advised more than half of the Fortune 500, helping brands anticipate generational shifts and translate them into business impact. Matt is the author of two best-selling books: YouthNation, a #1 Amazon business title that became the modern roadmap for engaging Millennials, and Generation AI (May 2025), which explores how artificial intelligence is reshaping the future of consumer behavior and marketing.

Earlier in his career, Matt founded MRY, a pioneering digital and social media agency he scaled to 500 employees before its acquisition by Publicis Groupe.

In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.

Participating in

  • From Signal to Action: Human Intelligence That Moves Brands Forward

    Tech Stage

    AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action. What’s missing is the ability to cut through the noise and connect signals to strategy. In this session, Suzy’s Founder & CEO Matt Britton introduces the Human Intelligence platform – a new way to combine cultural trends, consumer voices, and real-time answers so brands can move faster from questions to decisions, unlocking the clarity, confidence, and impact needed to drive marketing effectiveness.

    30 minsIn person