Nada Bradbury

CEO

AD-ID

Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising

registry. AD-ID provides standardized identity management for ad creatives. Since joining in

January 2023, she has been the chief architect of the company’s transformation to ensure

advertising transparency and accountability in an increasingly digital ecosystem.

She has spent over two decades of her career in senior operating roles including strategy,

product development, marketing and commercial operations in the advertising, measurement

and media industries. Nada has a proven track record of implementing growth strategies,

overseeing complex strategic partnerships and creating value for employees and stakeholders

alike. She has a deep and holistic understanding of media and advertisers and how best to

serve them.

Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data

initiatives and transformation to a big data first strategy. With deep expertise across identity,

viewing metrics, analytics and data science to support new and existing products and currencies

for customers across many verticals, globally. Prior to that, she led strategy and

measurement products at NielsenIQ (previously known as ACNielsen).

Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

Nada received her bachelor’s degree in business administration with a concentration in

marketing from the University of Illinois at Urbana-Champaign.

Participating in

  • ID for Every Ad: Why Universal Ad Tracking is the Industry’s Next Imperative

    Tech Stage

    Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem. That’s not just a media headache, that’s a C-suite problem.

    In this conversation, Nada Bradbury, CEO of AD-ID, explains why the fix isn’t another shiny new tool, but something much simpler: a universal “barcode” for every ad. Just like products on a shelf, creative assets need IDs that follow them everywhere from TV, streaming, social, you name it.

    We’ll talk about how universal tracking can help brands actually know where their money’s going, cut down on waste, and finally make digital as accountable as broadcast once was. If you care about transparency, ROI, and reaching the audiences you’re currently missing, this is a session you can’t afford to skip.

    Presented by
    15 minsIn person