Pat O’Toole

St. Bonaventure’s GM Adrian Wojnarowski sits down with Pat O’Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape. Together, they’ll explore how athletes are navigating new opportunities to monetize their brands, how universities like St. Bonaventure are adapting to stay competitive, and what role marketers and college sports innovators play in shaping the next generation of fandom and business of college athletics.