TikTok is shaping a new frontier in marketing-one powered by compound intelligence, the synergy between human creativity and artificial intelligence. In this session, TikTok and NRG come together to unpack how this fusion redefines what’s possible for brands on the world’s most influential entertainment platform. Attendees will gain an exclusive look at consumer research conducted by NRG, revealing how audiences respond to AI-powered content on TikTok and why authenticity and creativity remain the core drivers of engagement.
Rachael Ryan