Sara Guaglione is a senior media reporter at Digiday, where she covers the evolving world of publishers and their business strategies. She previously reported for MediaPost’s “Publishers Daily.” With nearly a decade of experience reporting on media, advertising and digital publishing, her path into journalism began at Voice of America. She is based in New York City.
Podcasting isn’t just having a moment – it’s becoming the proving ground for advertising’s next era. With 5x the ROI of traditional media, unmatched brand recall, and a built-in trust dynamic, audio remains one of the most underleveraged growth engines in an advertiser’s toolkit.