From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles. The value for advertisers extends far beyond the competition itself-it lives in the content fans consume, the conversations that trend across social platforms, and the communities that rally around the action. This panel unpacks how brands can plug into this energy through event sponsorships like Twitchcon, live-streamed content, and fan-first activations-showcasing a case study on how these moments drive measurable business impact.
Stephanie Hawkins
