Tom Wason

Global Principal

Wolff Olins

He/Him

As Global Principal, Tom leads Wolff Olins’ largest global relationships for brands like Google, TikTok, Coinbase and Decathlon. Tom is an expert in technology, retail and telco brands and is regularly quoted in publications like the Wall Street Journal. He has decades of experience driving change through design, brand, product and marketing. Tom is fascinated by the intersection of technology, brand, business and culture. He looks to harness that impact for societal and commercial good at scale.

Participating in

  • Worldbuilding That Scales

    Innovation Stage

    Most rebrands die in the handoff. Stunning decks get approved – then fall apart in the wild. Logos stretch. Color palettes clash. Partners freestyle. Fans improvise. The brand world breaks. But what if your brand was built to scale from day one? If you’ve ever watched your brand guidelines collapse on contact with reality, this session is for you. Learn how brand worldbuilding can power more than marketing, but how it can build fandom, fuel culture, and future-proof your product. This panel illustrates these principles by demonstrating how Ubisoft and global brand agency Wolff Olins turned gaming title Anno 117: Pax Romana into a living, breathing world; across fan kits, collector’s editions, cookbooks, vinyl records, and beyond. Explore and design modular brand systems that empower not just marketers, but players, creators, vendors, and fans to expand the brand‚Ķ without breaking it.

    Presented by
    30 minsIn person