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Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning
By: Amol Waishampayan, Co-founder, fullthrottle.ai Most media plans today are built around channels, not consumers. As a result, they are often less efficient than they could be. Audio is a […]
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Marketing Momentum: Why Consistency Beats Campaigns in 2026
By Patricia Rollins, Executive Director, Marketing, Thryv If you’ve ever poured your energy into a big promotion, you know the rhythm. You plan it.You push it hard.You see a lift.Then things […]
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Media Buying Is Autonomous. But That’s the Easy Part
by Oz Etzioni, CEO and Co-Founder of Clinch Media planning and buying are becoming more automated, more intelligent, and more capable of acting on signals in real time. The market […]
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The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
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Timeless or Tired? How to Keep Logos Relevant
By Jess Kaye Director at CHILLI Kellogg’s, Pepsi, Starbucks… what do their logos have in common? They’ve mastered the tricky balance of evolving with changing trends and tastes, while holding […]
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“Shrinking” Lessons for the Booming 50+ Market
By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, […]
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The Grammar of the Present Perfect
By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to […]
