Tag: Brands + Marketers

  • The End of “Good Enough” Content in the Age of Algorithmic Judgment

    The End of “Good Enough” Content in the Age of Algorithmic Judgment

    By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you produce enough, something will work. Platforms would sort it out. Performance would follow. That model is breaking down. We are entering a phase where algorithms are no longer just distributing…

  • Timeless or Tired? How to Keep Logos Relevant

    Timeless or Tired? How to Keep Logos Relevant

    By Jess Kaye Director at CHILLI Kellogg’s, Pepsi, Starbucks… what do their logos have in common? They’ve mastered the tricky balance of evolving with changing trends and tastes, while holding onto their established identity. Logos are the face of a brand: the visual ID that carries weight with consumers – and as such, can completely shift how they feel about…

  • “Shrinking” Lessons for the Booming 50+ Market

    “Shrinking” Lessons for the Booming 50+ Market

    By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, with actors ranging in age from their early 20s to their early 80s (I’m looking at you, Harrison Ford). No spoiler alerts here – I’m a big fan of the show. But…

  • The Grammar of the Present Perfect

    The Grammar of the Present Perfect

    By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to understand trends, all lost in a sea of TikTok micro-videos and jargon that changes every month. In reality, I’ve never been “young” or cool, and in tune with the pulse…

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