Tag: Modern Marketing + Measurement

  • Social Video Is a Microcosm for the Fragmented Media Mix

    Social Video Is a Microcosm for the Fragmented Media Mix

    By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each a walled garden, but at least a familiar one. That era is over. Today’s environment is both more fragmented and more demanding. Social spans a diverse mix of TikTok, Pinterest,…

  • In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

    In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

    By Frank Vella, CEO of Constant Contact When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 are flipping the script. For Constant Contact’s latest Small Business Now report, we surveyed more than 1,500 small business owners to understand their concerns and strategies around marketing for 2026. While…

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