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There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?
By Sean Simon, Co-Founder, Blurbs For an industry built on measurement, martech has a way of dodging the most important metric of all: whether it is actually working. There are currently […]
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From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]
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AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, […]
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TEST TEST TEST TSE
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we […]
