Tag: Tech

By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed from one side by tightening privacy regulation and from the other by the growing inadequacy of static IDs in a world that demands richer, real-time insight. Now the conversation is…

By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly. Barbara Burnett, Senior Director of Business Development at Orange 142, works with brands and independent agencies to turn performance…

By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you look up and find yourself standing in a building with no walls. That’s what’s been happening to the open web. And the instrument of its demise has a name: CPM.…