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From First in Break to First in Mind: Why the Home Screen Deserves Attention
By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In the days of linear TV, the coveted “first in break” slot was everything. Now, in a streaming-first world, that decisive moment comes before a show even starts. Viewers can spend…
Tag: TV + Streaming
AWLearn
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Social Video Is a Microcosm for the Fragmented Media Mix
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The End of “Good Enough” Content in the Age of Algorithmic Judgment
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From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
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AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
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Did CPM Break the Open Web?