BRANDS + MARKETERS
Presented by
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AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases. -
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
AW SHORTS – BRANDS + MARKETERS
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YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control. -
The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech. -
From STEM to Sports Culture: How MB Gambke Built Barstool’s Partnership Playbook
MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships. -
Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
There is no excerpt because this is a protected post. -
From Prompts to Performance: The Rise of Vibe Marketing
The way people discover and buy is shifting quickly, and AI is right at the center of it. -
Use AI Search for Long Enough and You Notice Who It Trusts
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content. -
Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space. -
Why Brands Miss the Moment on Social
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point. -
From SEO to AI Discovery: Why Operational Agility Is the New Advantage
On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered. -
Game Changers: Transforming Marketing in the Age of Data & Tech
Music isn’t just an accessory to content – it’s a launchpad for discovery. -
From Placement to Participation: The Rise of Experiential Media
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them. -
Why Does Walker’s Shortbread Have Scottie Dog-Shaped Cookies?
Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.