BRANDS + MARKETERS
Presented by
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AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases. -
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem. -
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
AW SHORTS – BRANDS + MARKETERS
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Back-to-School 2026: The List Is Written in July, Not August
A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three weeks earlier, when the child said last year’s bag felt childish. By the time it reaches the page, the decision behind it has already been made, by a committee the parent never knew they were on. -
Build Your Agency Culture With Possibilitarians
If agency leaders don’t exemplify Possibilitarian attitudes and behaviors, the culture won’t either. -
Search On: The Future of Search and AI
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises. -
The Dark Funnel of Commerce: Why Brands Are Losing Visibility Where It Matters Most
The dark funnel needs to be strategically navigated and understood. -
Engineering the Outcome in an AI-Driven Open Web
Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world. -
The TikTok Shop Halo Effect
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey. -
What It Actually Takes to Become AI-Ready Across a Global Team
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition. -
Creating Better, Not Just More: Rethinking Creative in the AI Era
Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. -
Why Influencer Marketing Is the Missing Piece of the Search Puzzle
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and […] -
How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy
ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026. -
Can We Mitigate the Economic Risks of AI in Digital Advertising?
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs. -
Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.