CULTURE
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The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every […] -
How Local Media Can Navigate a Tech Stack Change
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United […] -
From Clicks to Decisions: Marketing in an AI-Mediated World
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. -
Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks. -
Data Is What Matters – so, Why Does Anyone Use Syndicated Segments?
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was authored by a guy who admits […] -
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […] -
The Real Culprit of Agency Tech Debt Isn’t Technical—It’s Cultural
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching […] -
Retail Media Needs DOOH Connectivity
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
