CULTURE
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In an Automated World, Calibration Is Still a Human Job
When the data is clean, wastage drops, performance improves, and user experience is better. -
There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors. -
Media Buying Is Autonomous. But That’s the Easy Part
The next phase of advertising will not be defined simply by who automates the bid best. -
Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. -
From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. -
Marketing Momentum: Why Consistency Beats Campaigns in 2026
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently. -
Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. -
Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
