CULTURE
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Marketing Data in 2021: The New Pandemic-Era Best Practices
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning. -
The Sustainability Agenda Drives Innovation
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others. -
A Digital CES Means Big Opportunity For Bold, Innovative Brands
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come. -
A Reflection on the Election Process: A Look Inside ResTech and Why it Matters
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech). -
Good Design Saves Lives
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing. -
The Breakdown of Point Solutions in a Platform-Based World
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality. -
The Science Behind A Great Meme
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood. -
How Brands Can Save the Holidays
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
