CULTURE
-
Structuring Innovation To Navigate Uncertainty
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever. -
Data-Informed Creative is the Tree-Topper This Christmas Season
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn. -
Peace Out 2020, What’s Next for CTV in 2021
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device. -
4 Ways Publishers Can Use Intent Data to Save Their Events Businesses
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling. -
The Purpose Imperative: True Values Matter More Than Ever in Marketing
While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes. -
How to Embrace the Changes Caused by COVID-19
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits. -
How Gen Z is Sick of ‘It’, Yet Making Things Happen
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful. -
Heightened Uncertainty May Bring On Ad Tech’s Golden Age
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
