MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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To Work, Health Passports Need Highly Coordinated Verification and Authentication
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely. -
A Deliberate Oversimplification of Audience Targeting without Cookies
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp. -
How Embracing Social Listening Can Optimize the Customer Experience
The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms. -
An Evolving View on Context Will Shape the Data Markets of the Future
Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch. -
No “Off Season” for Political Out of Home Ads
When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards. -
Ad Pod And Its Friends: Delivering The Best CTV Ad Experiences
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication. -
Zero-Party Data: How To Leverage It And What To Avoid
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days. -
What’s the Future of Cannabis Marketing? Ask the Adult Beverage Industry
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. -
Supermarket Sweep: Building Your Presence on Emerging Digital Marketplaces
Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them. -
Amazing Ways to Schedule Your Posts – 4 Simple Steps
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company. -
What Is The Answer To The Ad Industry’s Identity Crisis?
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem, is just the latest step in its plans to change how consumers are tracked online. -
Giving Voice to the Audio Creator Community
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?
