MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
-
AWMoms Q&A with Carly Hertica
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Carly Hertica. Carly has worked in development and fundraising for non-profits since graduating from Manhattan College in 2012. -
AWMoms Q&A with Gina Garrubbo, CEO, National Public Media
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Gina Garrubbo, single mother and CEO of National Public Media. -
AWMoms: Lainie Mulvey
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families. -
AWMoms: Karina Vasquez
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families. -
Writing An Article For Advertising Week
As a valued partner, we appreciate you being a part of the Advertising Week family and invite you to join and contribute to our digital media platform. Think of our […] -
Mother May I Keep My Job?
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes. -
Mother’s Day and Agency Life
In the business world, Mother’s Day has become a time to critically reflect on the gap that still exists in creating a supportive culture and opportunity for working moms. -
Retrain Travel: How Amtrak is Building for the Next Generation
The discussion centers on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience. Panelists delve into the challenges of reshaping public perception around travel, aiming to transform it […] -
Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms. -
Thank You!
You’ve successfully submitted your speaker release. Thank you. Please, take a moment to share your upcoming Advertising Week panel with your network. -
(No title)
As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.
