MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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AWMoms: Autism Awareness Month – Thriving With Our Plan B
My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”. -
AWMoms: A Good Story – Birth During a Global Pandemic
Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through. -
AWMoms: Katie Couric
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families. -
AWMoms: Janet Balis
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families. -
AWMoms: Carolyn Montrose
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families. -
AWMoms: Ambika Pai
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families. -
AWMoms: Monique Nelson
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families. -
AWMoms: Laney Crowell
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families. -
AWMoms: Ranae Heuer
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families. -
AWMoms: Melissa Hobley
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families. -
AWMoms: Soyoung Kang
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families. -
AWMoms: Jillian Goger
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
