MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Fast Five on the Future of B2B
As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across organizations, B2B marketers must rethink their approach to engaging and influencing their customers. In this […] -
Meeting B2B Buyers in the Moment: A Discussion with GoDaddy
Hear from Fara Howard, the Chief Marketing Officer of GoDaddy, on how GoDaddy is accelerating its digital transformation to meet the changing marketing landscape. -
Be Ready for What’s Next in Retail
The past year has significantly accelerated the shift to ecommerce and created new consumer behaviors. But what changes will be lasting, and how can retailers be ready for what’s next? […] -
Be Ready for What’s Next in B2B
The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for […] -
4 COVID-Era Trends That Will Have a Lasting Impact on the Products and Experiences People Want
To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing. -
Readiness, Resilience, and Recovery: Lessons From a Year of COVID
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward. -
How the Pandemic Prepared 5 Companies for a More Customer-First Future
Amid all of the past year’s challenges, brands showed up for consumers like never before, creating a blueprint for marketing that is even more customer focused. -
The Unique Challenges of Marketing to Moms Amid Covid-19
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue. -
COVID-19 Should Hit the Reset on Attitudes to Parenting in Agencies
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do. -
AWMoms and Facebook Present Table Talk
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry. -
AWMoms and Facebook Present Table Talk
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry. -
AWMoms: Life is Choices
Stephanie Latham currently leads the Technology, Mobility & Connectivity Sales Teams at Facebook; her story for AWMoms is nothing short of a must-read.
