MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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5 Key Considerations for Launching Your Brand in China
Consumer spending in China could more than double over the next 10 years, according to Morgan Stanley. But Chinese consumers are already buoying retailers that offer compelling products. -
Probabilistic vs. Deterministic Intent
In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers. -
How To Take Your Agency’s Strategy From Fuzzy To Future-Proof In 2021
The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room. -
Listen Up: Mental Health is the New Wealth
This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions. -
Why TV Advertising Hasn’t Moved Into Digital As Fast As It Should
TV advertising and offline media budgets have yet to change much. The advertising budgets certainly haven’t fully transitioned into the digital arena as quickly as they ought to be to match consumer behavior migration. -
The Ultimate Guide to Video
Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before. -
Audio OOH: Ads That Don’t Overstep
The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world. -
Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan
As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on Lenovo.com. We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead. -
We’re Still in the Early Innings of Advertising on Amazon
While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player. -
All You Need to Know About Building a Powerful Brand Identity
Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company. -
The Pandemic, One Year Later: 5 Takeaways on Shifting Consumer Sentiments
The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them. -
Omnichannel Creative: Q&A with handsome COO Jennifer Allen
We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.
