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The Future of the Paid Search Marketer
Search marketers must also become experts in the evolving effect of AI on search.
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From Attribution to Intention: Asking Better Questions to Drive Real Growth
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people.
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The World Cup Won’t Just Break Traffic Records. It Will Expose Monetization Gaps
The audience is guaranteed. The revenue is not.
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How Exverus by Brainlabs Is Preserving Indie Agency Culture After Acquisition
We’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it successful in the first place.
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Unordinary Ideas: How to Grow Brands in an Increasingly Undifferentiated World
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
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AW Throwback: The Debut of the Blue M&M
Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?
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Did Social Kill the “Celebrity”?
By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is an understatement. Social has provided us with more content than we even have the time for, and that has made us selfish. The way we consume media both on and off our phones has changed. Now we don’t just want to see celebrities on TV,…
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The $1 Trillion Compliance Tax — and the Companies That Aren’t Paying It
The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table.
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From Planning to Performance: Why Data Connection Matters
By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several years investing heavily in first-party data, and for good reason – privacy regulation, signal loss and media fragmentation have made direct customer relationships more valuable than ever. But treating first-party data as a complete strategy can, in some cases, be a half-baked approach –lacking the…
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Why Agencies Need a Neutral Measurement Backbone in an Era of Consolidation
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand their control over campaign planning, activation, data, and measurement, brands are asked to trust a more centralized model of accountability, where planning, execution, and measurement are increasingly integrated under one roof. A tension emerges: the more a single company handles reporting and messaging, the harder…
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Dr. Shania Bhopa On How AI Is Changing Health Decisions
Dr. Shania Bhopa, health expert and creator, discusses how health information now moves through culture, community and technology as much as through formal healthcare systems.
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Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership
We sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive—and lead—in sales today.
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Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
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Fashion Without Borders: The Eastern Brands Reshaping Western Culture
By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an unspoken rulebook. Paris, Milan and New York set the pace. The rest of the world followed. Today, cultural influence does not move in a single direction. It flows from East to West, with Asian markets not only consuming and manufacturing but actively shaping the global…
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Why Your Ads Are Not Getting Noticed
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and the Media Rating Council published the first standardized framework for measuring attention in digital advertising. The guidelines established that viewability, the metric most advertisers have used for years to confirm their ads were working, measures only whether an ad appeared on screen. It says nothing…
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When to Build Your Own Stage with Matt Morris, Lightspeed Commerce
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.
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From Immigrant Roots to the C-Suite: Melody Lee on Building Wealth in Corporate America
Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her.
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The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To some, it all sounds like progress. But there is a disconnect at the center of that conversation: most marketers are not sitting inside enterprise organizations with deep benches…
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How Local Media Can Navigate a Tech Stack Change
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United States has declined sharply, with communities everywhere suffering from increasingly limited coverage. The advertising ecosystem that supports that journalism is facing a similar strain: unpredictable revenue, tight margins, and media…
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From Clicks to Decisions: Marketing in an AI-Mediated World
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made.
