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The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To some, it all sounds like progress. But there is a disconnect at the center of that conversation: most marketers are not sitting inside enterprise organizations with deep benches…
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How Local Media Can Navigate a Tech Stack Change
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is under pressure. Over the past two decades, the number of local journalists in the United States has declined sharply, with communities everywhere suffering from increasingly limited coverage. The advertising ecosystem that supports that journalism is facing a similar strain: unpredictable revenue, tight margins, and media…
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From Clicks to Decisions: Marketing in an AI-Mediated World
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made.
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Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks.
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Data Is What Matters – so, Why Does Anyone Use Syndicated Segments?
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was authored by a guy who admits that the DSP he started, ran and sold for millions had no unique inventory. I accept Ari’s three key premises: 1: Unique data is the only real way to compete;…
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Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each a walled garden, but at least a familiar one. That era is over. Today’s environment is both more fragmented and more demanding. Social spans a diverse mix of TikTok, Pinterest,…
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The Real Culprit of Agency Tech Debt Isn’t Technical—It’s Cultural
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching products like the Kodak EasyShare One. And yet, Kodak chose to protect the high margins of its film business rather than fully commit to digital. This wasn’t a failure of…
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Retail Media Needs DOOH Connectivity
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
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In an Automated World, Calibration Is Still a Human Job
When the data is clean, wastage drops, performance improves, and user experience is better.
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There Are 15,000 Martech Tools. So Why Do Half of Buyers Have the Wrong Ones?
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.
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Media Buying Is Autonomous. But That’s the Easy Part
The next phase of advertising will not be defined simply by who automates the bid best.
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Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.
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From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.
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Marketing Momentum: Why Consistency Beats Campaigns in 2026
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.
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Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything.
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Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
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Who is Bobby Banana, the Dole Brand Mascot?
What do you know about the Dole Food Company mascot, Bobby Banana?
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It’s Not Too Late: 2026 Fifa World Cup Advertising Opportunities
If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.
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Three Protocols That Could Turn Programmatic Advertising Into an Agentic Marketplace
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
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Disability Inclusion Should Be Built Into How Advertising Runs
Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
