DIRECTV Advertising

Participating in

• Relevance Reimagined: Transforming Brands from Legacy to Leadership

  Great Minds Stage

  • Kerry FlynnMedia ReporterAxios
  • Kumail NanjianiActor, Comedian
  • Shelby SavilleUS Chief Executive OfficerStarcom
  • Vince TorresChief Marketing OfficerDIRECTV

  DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.

  Mon 10/6 • 10:10AM EDT30 minsIn person

• Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel

  Media Stage

  • Streaming

  • Dave EtheringtonChief Commercial OfficerPlace Exchange
  • Drew GronerSVP, Head Sales and MarketingDIRECTV Advertising
  • Patrick DolanCOOOAAA
  • Ritu TrivediClient PresidentWPP Media
  • Brian RappaportFounder & CEOQuan Media Group

  Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

  Mon 10/6 • 11:40AM EDT30 minsIn person