The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter
In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine – and the methodologies and insights that fueled this level of performance and scale.