WPP

The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands-they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.