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Rethinking Difference: Cognitive Diversity As A Creative & Business Advantage
Over half of Gen Z now identifies as neurodivergent. Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance. For brands, the message is clear: embracing cognitive diversity as a core creative principle is key to driving the next wave of culture, creativity, and commerce. Join us for a dynamic panel discussion featuring experts,…
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Unrivaled Partnerships That Move Culture
Success in today’s crowded sports economy is about more than logos on jerseys, it’s about tapping into cultural moments that deepen fan connections and drive business growth. Hear how collaborations between Samsung, TNT Sports, and Unrivaled are reshaping engagement around women’s sports. Discover how technology, media, and brand strategy intersect to amplify the women’s game and create new models for…
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Take Control: Steer Automation to Performance Outcomes
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs. But there’s a gap: while belief in AI’s potential is nearly universal, the blueprint for turning it into real performance is still being defined.…
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Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how…
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Audience to Community: What Advertisers should know in the Open Internet Era
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships. Advertisers are increasingly looking for environments that provide trust, attention, and measurable outcomes. Publishers, meanwhile, are moving from scale-based models to loyalty-based strategies that deepen user relationships and surface new monetization opportunities.
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AI and the New Rules of Connectivity: Rewriting the Consumer Journey
AI is rapidly transforming how consumers discover, evaluate, and engage with brands. As more journeys begin and end within AI platforms, marketers must rethink how and where they connect with audiences. This panel brings together leaders building the future of AI and search to explore shifting consumer behaviors and where ad innovation is heading. Get insights into today’s cutting edge…
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Fast, Accurate, Anchored: A Modern Take on Classic Measurement with Liquid Mix‚Ñ¢
Why choose between speed and accuracy when you can have both? Discover a game-changing marketing mix modeling platform that delivers real-time insights with AI powered brainy precision. You can optimize spend across channels in minutes, tap into trusted POS data for sharper decisions, and run simulations that actually feel intuitive. Remix the way marketing mix gets done.
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The Future of Creativity: Curiosity, Craft, and Courage in the Age of AI
Creativity today is being redefined-not just by AI, but by how we make, learn, and share. Being best-in-class isn’t about shortcuts, but the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ≈åURA’s Head of Brand Design, Benjamin Parisot, explore the tension AI creates-efficiency for business, imagination for…
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Building Real-Time Brands with Data-Driven Precision
In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation. Together, T-Mobile and Monks develop real-time brand strategies designed to drive feedback, creating a flywheel effect of customer insights. This discussion explores how constant iteration can bridge brand ambition and…
