Session

  • The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good

    2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest,…

  • Creativity at the Speed of Culture: How AI Is Redefining Storytelling

    AI is not here to replace creativity; it is here to supercharge it. In this fireside chat, Amit Jain, CEO of Luma AI; Marcos Ribeiro, Senior Director of Advertising & Brand for Macy’s; PJ Pereira, Creative Chairman at Pereira O’Dell, Founder of Silverside.ai, and Chief Creative Officer of Serviceplan Americas; and Sil Curiati of STORY, will explore how AI is…

  • Streaming’s Strategic Advantage: Precision. Scale. Results.

    As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale-it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across…

  • Less A, More I: Accelerating Media Through Data Expertise

    The question isn’t whether AI works ‚Äì it’s how to make yours work harder. While most media companies focus on acquiring new capabilities, the fastest path to campaign acceleration and client growth is activating the data and expertise housed within your walls. Join industry leaders to learn how leading media companies are achieving unmatched performance by maximizing existing team intelligence…

  • The Future of Retail Growth: How Unified Measurement Powers Profitability

    Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world. In this session, Tom will walk through the evolving buyer and media journeys, expose the inefficiencies of traditional attribution, and show how methods like Causal MMM, Incrementality Testing, and Causal Attribution can unlock real profitability. Through real-world examples and actionable insights, He will also…

  • The Great Measurement Debate: What You’ve Been Told (and What’s True)

    The industry has long sold the story that some things just can’t be measured ‚Äì streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance. That story was never true ‚Äì and today, it’s time to prove it. We’ll also dive into key challenges in measurement today, such as cross-screen measurement and attribution, particularly…

  • AI at Scale for Small Businesses: Unmatched Relevancy in Every Interaction

    Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences. This panel will explore how AI uncovers real consumer personas and behaviors, enabling advertisers to deliver more relevant content, optimize creative in real time, and scale campaigns with precision. Learn how a shift…

  • The Power Of Fandom: Unlocking Loyalty in an Era of Distraction

    Cultivating a loyal fanbase is every brand’s dream. But some companies have turned fandom into the foundation of their business. While traditional social platforms chase fleeting attention, brands like Duolingo, Crunchyroll, Wavemaker and WEBTOON Entertainment are building lasting connections with engaged communities. In this session, you’ll hear from executives at these culture-shaping companies to learn how they create and activate…

  • How Curation Is Redefining Trust, Transparency & Value in the Media Supply Chain

    As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how…

  • Quarter-Century Crisis: What Shifting Consumer Priorities Means for Brands

    When someone’s in a mid-life crisis, we associate that with adventure seeking and making flashy impulse purchases.But what does consumerism look like during a quarter-century crisis? And are we collectively in one right now? Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. We’ll debut the findings…

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