Session

  • Commercial Ad Space as an Artistic Canvas

    What happens when commercial ad space becomes a platform for art? Moderated by Ginger Griffin, VP, OUTFRONT, the conversation features Brandon Stanton (Humans of New York), Andrea Trabucco-Campos (Pentagram), David Korins (Korins Studio), and Mary John (MTA). They explore how Dear New York transforms Grand Central into the largest New York City art installation the city has seen in decades.

  • 100 Million Views is the Floor: Rethink Cinema with Human-Powered AI Stories

    When PJ Accetturo generated 100mm+ views with a viral, AI-generated ad for Kalshi, production studio Wavelength saw a golden opportunity: Join forces with one of the foremost craftsmen of AI storytelling to turn Hollywood on its head with viral short-form narrative content. And do it with a hyper-talented team of human creatives who want to get ahead of the industry’s…

  • The New Alliance: Forging Collaborative Teams in the In-Housing Age

    As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny…

  • The Perfect Match: Addressable TV for Maximized Reach and Revenue

    A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue. You’ll learn how reallocating even a small portion of your budget to addressable TV can transform campaign results, especially among high-value light TV viewers, and how those gains translate to real outcomes.

  • The Power of Premium Video: Marketing Principles in Action

    In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results. We’ll explore how the foundational principles of marketing-like capturing quality attention, building long-term memory structures, and driving emotional connection-are amplified through premium video and demonstrate why not all video is created equal-and…

  • The New Map of Commerce Media

    Every customer journey creates a media moment. From booking a flight, to grabbing a snack, to shopping for the latest tech. Commerce media is transforming these moments into new ways to reach, engage, and grow. In this panel, leaders from retail, travel, convenience, and media share how data and identity fuel customer journeys, why privacy and transparency are essential to…

  • London Reimagined: Outernet and the Future of Immersive Media & Brand Experience

    In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI. We discover how Outernet as a living, breathing media platform, alongside brands such as Tripadvisor, blur the lines between digital out-of-home, immersive storytelling, data integration, live…

  • A Short History of the Future of Entertainment: In Conversation With Issa Rae

    Ensemble’s Ian Schafer will sit down with HOORAE founder Issa Rae to examine how recent history is influencing brands’ new role in the entertainment industry’s algorithmic era.

  • BFFs IRL: Josh & Brianna Shaping Gen Z’s Cultural Pulse

    Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture. With millions of followers and explosive reach, they blend raw honesty, sharp humor, and unfiltered stories that resonate deeply. In this session, they’ll share how BFFs became a cultural powerhouse driving conversations around pop culture, mental health, and the creator economy. Get an insider…

  • Real-Time Intelligence and the Future of Commerce Media

    Why relevance, not reach, will define the next era of commerce media This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We’ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue,…

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