Session

  • Relevance Reimagined: Transforming Brands from Legacy to Leadership

    DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation,…

  • Power Players of Media: State of the Industry

    Film, television, and streaming remain pillars of culture, but their futures hinge on bold leadership and strategic pivots. Dana Nussbaum (Warner Bros. Pictures), Kim Kelleher (AMC Networks), and Lou Borrelli (NCTC) bring distinct vantage points from studio, network, and distribution to examine market dynamics, evolving revenue and distribution models, and the choices that will define the next chapter of media.

  • AI-Driven Scale and Safety: How FOX and Mobian Are Transforming Every Platform

    This panel will explore industry challenges around brand safety and how FOX, with Mobian, delivers scalable, culturally connected messaging. By moving beyond outdated tools and leveraging audience context across FOX, YouTube, and social, together, FOX and Mobian will help brands reach consumers in the right moments, ensuring messages break through and truly resonate.

  • The Programmatic Unlock: Capturing the Next Wave of Commerce Media Demand

    Programmatic access is redefining commerce media. By opening retail media inventory to buyers through the DSPs where they already plan and spend, networks can tap into new budgets and accelerate growth. Drawing on fresh insights from The State of Programmatic Retail Media report, this panel-moderated by AdWeek’s Kathryn Lundstrom-will explore how DSP connectivity streamlines activation, empowers buyers, and expands opportunities…

  • The State of Independence: Why More Brands are Turning to Independent Agencies

    In a landscape dominated by a handful of global holding companies, what does it truly take to build and sustain a successful independent agency? This candid discussion brings together four visionary leaders from diverse corners of the industry-from consumer to B2B and social-to pull back the curtain on the realities of being independent. We’ll explore the challenges they’ve faced, the…

  • Unveiling: The Creator Economy Map

    Media Cartographer / provocateur Evan Shapiro and Creator Pied Piper Shira Lazar are joined on stage by one of the founders of creator platform and film distributor, FilmHub, to unveil their Map of The Creator Economy – sizing the landscape of the next generation of Media.

  • CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands

    As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.

  • 47765

    The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content. While predicting ten years out feels like science fiction, five years ahead is close enough to glimpse. In this session, you’ll get a front row seat to a provocative exploration of what a single day in the media life of a family might…

  • The Roast of AI presented by Advertising Week + Brand Up Comedy

    We spent the week fearing it and debating it. Now let’s dismantle it. A lineup of the country’s best comics take AI to task in a hilarious roast, where feelings are only hurt when prompted. We’re closing out AWNewYork25 with a show built for the biggest of stages. And it wouldn’t be a roast without a counter roast from our…

  • Colin & Samir: The Future of Brand Storytelling Starts With Creators

    Colin & Samir-TIME100 Creators and two of the most trusted voices in the creator economy-reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem-not just around it. Gain actionable strategies for partnering…

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