Session

  • From Pretty Basic to Pretty Major: Redefining Media Influence

    Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls. Their award-winning show has expanded into merchandise, product collaborations, a sold-out tour, and a spin-off podcast. In this conversation, they’ll share their journey as creators and entrepreneurs & how Dear Media’s…

  • Soundtracking Memory: The Power of Nostalgia in Music & Marketing

    Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into that more than ever? This 30 minute panel brings together Warner Chappell Music and Paradise to explore how nostalgia has become one of the most powerful tools in modern marketing.

  • From Oops to OMG; How a TikTok Mishap Sparked Sweet Loren’s Success

    Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.

  • The GenAI Creative Revolution: What Every Brand Needs to Know Now

    Generative AI is moving from buzzword to business driver. Backed by fresh research among 14,800+ consumers and marketers, Snapchat, eye square, and PMG will show how AI-powered video ads and AR Lenses deliver stronger attention, build brand trust, and boost campaign performance. Don’t miss this opportunity to learn practical strategies for leveraging AI into your marketing toolkit – without losing…

  • A Conversation With Hit-Boy

    Grammy-winning producer Hit-Boy opens up about his newfound creative freedom, the upcoming projects, and how artists can stay ahead as music and culture evolve. From AI’s impact on the industry to brand collaborations and aspirations beyond the studio, this candid conversation reveals how the man who has shaped the sound of hip hop over the last two decades continues to…

  • Building a Hospitality Brand for the Long Haul

    Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul. Resy CMO Hannah Kelly will discuss the creative tools deployed in efforts to generate ‚Äì and sustain ‚Äì virality in the unforgiving industry, and hear…

  • How FOX Tapped Creators to Support its New Show: Extracted

    Advertising on the Super Bowl is a big investment and it is important to support and surround it. And that’s exactly what FOX and Open Influence did to support an ad running in this year’s Super Bowl on FOX to drive buzz around its new reality competition series, Extracted. Creators that participated included: Colleen Reed (Love is Blind), Arie Luyendyk…

  • Brand Performance: The Future of Advertising

    Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers‚Äì and will only be more prevalent in the future.

  • From Avoidance to Investment: A New Era of Brand-Safe CTV Advertising

    Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising-giving brands greater control, transparency, and confidence…

  • Creative Risk Meets Real Results: Fidium’s Journey

    Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.

Search

LATEST POSTS