Session

  • From CX to BX: Designing Branded Experiences That Resonate in the Age of AI

    In an era where AI is reshaping not only how we operate but how we connect, the shift from Customer Experience (CX) to Branded Experience (BX) is more than semantics-it’s a strategic imperative. This fusion-what we call ‚ÄúBX‚Äù-is the defining paradigm for 2026. Join Tom Ajello, Senior Partner at Lippincott, Jill Cress, Chief Experience & Marketing Officer at H&R Block…

  • Why Some Topics Demand Advertising That Breaks the Rules

    Public health messaging has long relied on fear and tragedy, but that doesn’t always move the needle, and not every cause can be served by playing it safe. In this session, lead creatives from Duncan Channon unpack the risks and bold strategic choices behind the Facts Fight Fentanyl campaign launched for the California Department of Public Health, showing why sometimes…

  • Creator Collision Course: How to Scale Without Compromising Quality and Safety

    The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture. As creators continue to infiltrate all aspects of marketing, we look at the business of influence and its impact on top-of-the-funnel brand storytelling. And what the playbook looks like for brands and agencies so they are equipped with…

  • Win the Internet & Create Content People Actually Want to Share

    Memes aren’t just content-they’re a cultural language. A 2024 study by Doing Things and Kantar found memes rank #2 among A18‚Äì24 for most-enjoyed online content. In this interactive session, the team behind Overheard, Recess Therapy, and MiddleClassFancy will unpack the anatomy of memes and viral video, decode what drives shareability, and guide attendees through hands-on exercises to create authentic, trend-savvy…

  • Navigating economic headwinds: Maximizing ad spend through smarter measurement

    With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.In a perfect world, marketers would have complete visibility into campaign performance, enabling real-time optimization and maximizing ROI. However, the diverse media landscape leads to fragmented buying and measurement approaches, resulting in disparate data and siloed systems that hinder effective decision-making. Hear how experts across the industry effectively use…

  • From Ghosts to Growth: How Modern Measurement Unlocks Real Media Impact

    Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent. A robust, real-time measurement approach ensures marketers better assess the real-world outcomes driven by their advertising efforts, while driving incremental business growth.

  • CTV Unlocked: Cultural Moments, Local Audiences, Measurable Impact

    In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments. It delivers both brand connection and measurable outcomes for marketers under pressure to prove business impact. Join Jessica Shapiro, CMO of LiveRamp, and Carmela Fournier, VP at Comcast Advertising, for a fireside conversation on how marketers can leverage CTV’s premium environment, local targeting, and collaborative measurement opportunities ‚Äì…

  • TikTok: Turning Q4 Into Impact – Your Verified Playbook

    The holiday rush can make or break your year. Win Q4 with TikTok through peer-proven tactics and automated solutions that turn attention into measurable growth. Hear real-world success stories from advertisers like you and walk away with a no-fluff checklist you can activate immediately, plus fresh insights on measurement and attribution to prove ROI and future-proof your brand for 2026…

  • Beyond Coke vs Pepsi: How Dr Pepper Created a Third Way to Win

    In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals. At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper-a marketing leader known for being future-ready before…

  • Do you know the REAL Gen Z?

    Think you know Gen Z? Join Snapchat, Alter Agents, and BBDO’s platform-first, creator-led agency, Dobbino for a provocative discussion about Gen Z. New insights from 6000+ global GenZ consumers will be unveiled depicting how brands can genuinely connect with Gen Z by focusing on the values they actually care about, how they communicate, connect, and engage with the world daily.…

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