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Related Sessions

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  Creativity Stage

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  Creativity today is being redefined-not just by AI, but by how we make, learn, and share. Being best-in-class isn’t about shortcuts, but the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ≈åURA’s Head of Brand Design, Benjamin Parisot, explore the tension AI creates-efficiency for business, imagination for creatives-and the opportunity to combine both with authenticity, taste, and a relentless willingness to learn.

  Thu 10/9 • 5:30AM EDT30minIn person

• Soundtracking Memory: The Power of Nostalgia in Music & Marketing

  Creativity Stage

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  • Christine BilichVP Catalog Development – Creative ServicesWarner Chappell Music
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  Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into that more than ever? This 30 minute panel brings together Warner Chappell Music and Paradise to explore how nostalgia has become one of the most powerful tools in modern marketing.

  Thu 10/9 • 11:30AM EDT30minIn person

• From Oops to OMG; How a TikTok Mishap Sparked Sweet Loren’s Success

  Creativity Stage

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  • Loren Brill CastleFounder & CEOSweet Loren's
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  Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.

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  Thu 10/9 • 7:30AM EDT30minIn person

• The GenAI Creative Revolution: What Every Brand Needs to Know Now

  Creativity Stage

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  • Aarti BhaskaranGlobal Head of Research and InsightsSnap Inc.
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  Generative AI is moving from buzzword to business driver. Backed by fresh research among 14,800+ consumers and marketers, Snapchat, eye square, and PMG will show how AI-powered video ads and AR Lenses deliver stronger attention, build brand trust, and boost campaign performance. Don’t miss this opportunity to learn practical strategies for leveraging AI into your marketing toolkit – without losing the human spark behind creativity!

  Thu 10/9 • 6:10AM EDT30minIn person

• Creator Collision Course: How to Scale Without Compromising Quality and Safety

  Creativity Stage

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  • Emmy LiedermanAnalystEMARKETER
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  The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture. As creators continue to infiltrate all aspects of marketing, we look at the business of influence and its impact on top-of-the-funnel brand storytelling. And what the playbook looks like for brands and agencies so they are equipped with the tools and knowledge to successfully scale without compromising creativity, brand safety, and performance.

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  Thu 10/9 • 10:50AM EDT30minIn person

• Creative Risk Meets Real Results: Fidium’s Journey

  Creativity Stage

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  • Kelly MertesdorfSVP Creative StrategyBray & Co
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  Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.

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  Thu 10/9 • 10:10AM EDT30minIn person